Breeding cows to help the poor in the border - also known simply as the Cow program - is a social program where Viettel will deduct 1 million VND in revenue when each customer uses Viettel's postpaid products to buy cows for the people. With the goal that from 2014 to 2016 will buy 24,000 breeding cows and give them to poor households according to national standards, helping them to escape poverty sustainably, cling to the land, and preserve the village. Rooster of the Fatherland.

The program is implemented in 11 northern border provinces including Quang Ninh, Lang Son, Cao Bang, Ha Giang, Lao Cai, Lai Chau, Dien Bien, Son La, Yen Bai, Thanh Hoa, and Nghe An.

COMMENTARY

The "Cow breeding program to help the poor in the border" with funding mainly from the development of telecommunications services is a good and important initiative to contribute to poverty alleviation and for border people."

Mr. Truong Tan Sang - Former President of the Socialist Republic of Vietnam

“Breeding cows for the poor” can be considered as the first large-scale program by customers and businesses joining hands to help the poor. With the consumption of telecommunications services from only 100,000 VND/month, anyone can become a supporter. The program, therefore, attracts a large number of participants, millions of people have participated, the whole society participates and has a great impact, helping many poor households."

Major General Nguyen Manh Hung - Minister of Information and Communications, Former General Director of Viettel Group.

"For every 15 customers participating, Viettel transfers to the fund enough funds to buy a cow worth 1 million VND to give to poor households. The recipient of the cow will have the full names and phone numbers of 15 people who have voluntarily bought sim cards to give as gifts. When giving cows, Viettel also gives phones to the recipients of cows so that they can exchange and thank supporters and philanthropists as well, they also can "cross-check" the money they donate has been given to the right audience or not."

Colonel Do Minh Phuong - Deputy General Director of Military Industry - Viettel Group

IMPRESSIVE NUMBERS

• 24,000 is the number of breeding cows donated to poor households according to the national standards in 11 northern border provinces.
• 360 billion VND is the amount Viettel has advanced to buy 24,000 cows.
• 14 months is the time the program completes its goal of giving 24,000 breeding cows to poor households, 10 months earlier than planned.
• 1,400 warm blankets for households receiving cows donated by Viettel.
• 26,280 m2 of cover to protect cows from cold, supported by Viettel.
• 15,000 tons of cement to support the renovation of barns were donated by Viettel.
• 40 times is time shortened compared to the method used to give each poor household in the border area 1 breeding cow.